PamVA is a 24/7 receptionist and booking system for physio, chiro, massage, and counselling clinics. It answers while your hands are on a patient, books the appointment into your calendar, fills cancellations from your waitlist, and sends recall reminders — and it never diagnoses or gives medical advice. Set up in person, right here in the Okanagan.
14-day free trial · no credit card · PIPEDA + BC PIPA aligned · data stays in Canada
Solo, you're the whole front desk — and you're in a treatment room, not at it. In a clinic, the desk is at lunch or on the other line. Either way, the new patient who called doesn't wait for a callback. They book the next name on Google. And the evening caller who finally decided to do something about that shoulder doesn't ring twice.
Your own numbers appear in your dashboard from day one — every call, every booking, in dollars.
The whole loop runs while you're in the treatment room. You read it back afterward, word for word.
Evenings, weekends, the lunch hour, mid-treatment. It picks up in seconds, sounds like a person, and callers can interrupt it mid-sentence. It never pretends to be human, and it never diagnoses — it introduces itself as your clinic's virtual assistant.
It offers your real open slots, books the right length for an initial assessment versus a follow-up, and asks your intake questions — contact details and reason for visit, nothing clinical. No double-bookings, enforced at the database.
The patient gets a confirmation they answer with one letter. For virtual appointments the telehealth link rides in the same message and every reminder. With discreet messaging on, it shows the time and your clinic name only — never the service.
The call lands in your dashboard with a full transcript — reviewable, deletable, and on an append-only audit trail. You read exactly what it said to your patient. That's the trust mechanism, and it's the answer to "we tried AI once."
Answering is table stakes. Here's what actually moves the month.
When a patient cancels, the freed slot is offered to your waitlist automatically — by service or by a specific practitioner. The gap that used to sit empty gets refilled while you're still in the room. One refill a week is more than the whole subscription.
The patient who lapsed six months ago gets a nudge to rebook, and regulars get their recall reminders on schedule. Consent-gated and CASL-shaped, so it stays on the right side of the rules. Revenue you already earned once, brought back.
Custom intake and health-history forms go out before the appointment, so the practitioner walks in prepared. On the call it captures contact details and reason for visit — the logistics a front desk would jot down, nothing clinical.
Book a virtual session and the join link is in the confirmation and every reminder automatically. No separate email, no patient hunting for a link at appointment time. In-person or online is a per-booking choice.
For counselling and anything sensitive: outbound texts show your clinic name and the time, and strip the service name off. A reminder on a lock screen never reveals what it's for. Off by default, yours to switch on.
Every call is transcribed and kept in your dashboard, reviewable and deletable, on an append-only audit trail. If you'd have answered differently, you fix it in one sentence and it never says it again. Nothing your clinic hears disappears.
The real hesitation with anything AI in a clinic isn't price. It's whether you can trust it near patient information. So, plainly — and without overclaiming a certification we don't hold:
Designed around the privacy law private clinics in BC actually operate under — not a US framework bolted on afterward.
It runs on Canadian infrastructure, self-hosted — not a US SaaS with your patient data on someone else's cloud.
Your patient calls and voice data are never used to train any model. Full stop.
You keep control of your data, in writing. It's your clinic's information — we just work for you.
Strict scope: it books, confirms, and answers logistics. Ask it something clinical and it declines and offers a practitioner callback.
Every call reviewable and deletable in your dashboard, on an audit trail. A consent-ready greeting is available too.
A Kelowna-area RMT 60-minute massage runs $120–170. A physio session runs $80–180. PamVA is $149 a month, flat — no per-minute meter, no overage bill. One booking it saves, one cancellation it refills, or one after-hours call it catches pays for the whole month. Everything after that is yours.
A medical answering service runs $299–999/month. A virtual-receptionist staffing service runs $880–2,080. The nearest flat AI competitor is $199. This is $149, and it books — they take a message.
Count last week's missed calls and unfilled cancellations, multiply by your session rate. That's the number to weigh this against — and your dashboard runs it for you from day one.
No per-minute meter, no overage bill.
Reminders, deposits for repeat no-shows, and a waitlist that refills the gap are how you stop paying that tax.
One flat CAD price — solo practitioner or multi-room clinic, same bill. Pam answers on every plan; she's your virtual assistant, not an add-on, and nothing is metered or auto-billed.
Every missed call answered by text — and booked, without interrupting a patient.
Every call answered 24/7 — and your whole front desk: deposits, recalls, discreet reminders.
Clinic tooling: charting, consent forms, telehealth, classes.
14-day free trial · no card · unlimited practitioners on every plan · full pricing & founding offer →
The clinic software you already love doesn't answer the phone — and the AI answering services either lock booking behind a higher tier, or charge by the call to book at all. Pam books on the $69 plan:
Not really a rival — most of our clinics run Jane, and we say keep it. Jane is CAD $54–99 a month (the $54 tier caps at 20 appointments), plus per-practitioner licensing and add-ons like insurance billing at $20. It's excellent at charts, billing, and online booking — and none of it answers your phone. A patient who calls still gets voicemail. Pam is the phone layer beside Jane: every call answered and booked, flat price, no per-practitioner fees.
Starter is $99 CAD a month (300 voice minutes, $0.45 a minute over) and sends only one-way SMS notifications. Two-way texting and AI appointment scheduling first appear on Business PRO at $149 CAD. That's $149 CAD before their AI can text back and book — with metered minutes. PamVA books over text at $69, and its own $149 includes the whole front desk, unmetered.
Starts at US$49 — about the same money as our $69 CAD — but booking is locked until its US$149 Scale plan; the cheap tier answers and takes a message. PamVA books real appointments on the $69 Text Receptionist tier.
From US$300 a month for 30 calls, and booking is an extra US$1.50 a call — human agents, not AI. PamVA's whole Front Desk plan is $149 CAD flat, booking included, no per-call fee.
Competitor pricing as published July 2026.
The digest arrives before your first patient: today's schedule, anything unconfirmed, yesterday's numbers. Through the morning Pam answers while your hands are on a patient — booking, moving appointments, handling the everyday questions — and new-patient calls are flagged to you right away. Intake forms are completed before the patient arrives, not on a clipboard in your waiting room. After a treatment you chart from your own template and sign it; recalls and discreet reminders schedule themselves. A session that wrapped Tuesday and never got billed shows up in your needs-you queue before it's forgotten, not after. At day's end, the analytics answer the only question that matters: what did the phone catch that voicemail would have lost?
They get one when it matters. Pam — your virtual assistant — handles the everyday calls: booking, moving appointments, answering your common questions. When someone asks for a person or raises something you've flagged, she takes a detailed message and texts you right away, so you call back when you can, from a summary rather than a ringing phone. A caller in genuine distress is caught by the crisis backstop — given the crisis lines while you're alerted right away, any hour. The rest of the time, a fast answer at 8pm beats a voicemail nobody checks until morning. Call the demo line and judge the voice yourself.
Usually that's a black box the clinic couldn't see into or correct. This is the opposite. Every call is transcribed in your dashboard, word for word — you read exactly what it said to your patients. If you'd have answered differently, you fix it in one sentence and it never repeats the mistake. And it runs on a strict scope: it never diagnoses or gives medical advice, so it can't wander into the answer that got you burned. Call it, then read the transcript. That's the whole demo.
PIPEDA and BC PIPA aligned, your data stays on Canadian infrastructure — self-hosted, not a US SaaS — no model training on your patient calls or voice data, and a signed service agreement so you keep control of your data. Every call is transcribed, reviewable, and deletable, on an audit trail — and what's kept is the written transcript, not an audio recording of your patients. A consent-ready greeting is available ("you're speaking with the clinic's virtual assistant"), worded with you at setup to fit your college's expectations. We say "aligned" and "designed for," not "certified" — we won't overclaim a badge we don't hold. See the privacy section above.
No — keep Jane. PamVA doesn't replace it; it answers the phone Jane doesn't. Your calendar syncs today — busy times mirror with Google Calendar and Cal.com, plus read-only feeds from Apple, Outlook or Jane itself — so Pam sees your busy times and never double-books you. Jane gates its booking API behind an official partner program, and we work through that route rather than around it — until then Pam runs alongside as your after-hours and overflow line, or as the single system for a solo practitioner who doesn't want two. If your other clinic software has an open API, we can usually wire Pam into it at setup.
$149 a month, flat, no per-minute meter and no overage bill. One saved booking covers it — an RMT hour is $120–170. A medical answering service is $299–999; a virtual-receptionist staffing service is $880–2,080. Your dashboard shows you exactly what it caught, so you'll know within a month whether it's earning its keep.
Most clinics are live within a day. We load your services, prices, hours, practitioners, intake questions, and house rules together — over a screen-share, or in person if you're between Armstrong and Kelowna — then you make a few test calls before a patient ever hears it. 14-day free trial, no card.
It's built for the moments nobody can be at the desk — lunch, after 4pm, hygiene blocks, sick days, and the second line ringing while a patient is checking in. Your front desk keeps the job and loses the interruptions: Pam takes the routine booking calls, and your team gets the summaries, the schedule, and fewer clipboard chores, because intake, confirmations, and recalls run themselves. The warmth patients remember about your practice stays with the people in it.
Each practitioner logs in and sees their own day and their patients' timelines — appointments, notes, forms, and the charts they draft and sign. A mic sits beside every notes box and chart field, so a practitioner between patients can dictate instead of typing one-handed — the cleaned-up text lands a couple of seconds later, ready to read before it saves. The clip itself isn't kept; it exists only for that one request, then it's gone. Notes carry their author and history, so "who wrote this?" is never a mystery. If you have front-desk help, they book, move, and check in patients from the same dashboard — with billing kept to the roles you choose. And because reminders, confirmations, and recalls run themselves, the desk work shrinks to the exceptions.
Every other AI receptionist is sold from a website far away — most of them from Toronto, none of them from here. We're Okanagan-based. We set you up on a screen-share, or in person if you're between Armstrong and Kelowna, and answer the phone ourselves when you need us.
We're launching in the Okanagan and want ten local clinics to prove it with. Founding clients get 50% off their first 6 months — Front Desk for $74.50 — free in-person setup, and a rate locked for life — in exchange for honest feedback and, if Pam earns one, a review.
Claim a founding spotSee it run your front desk before you spend a dollar. Book a demo tuned to your clinic — or call the live line and be the patient.