Your hands are in
someone's colour.
The phone still rings.

Your morning digest lands before you unlock the door: today's chairs, yesterday's numbers, who still hasn't confirmed. At 9:40 you're mid-foil and the phone rings — Pam books her, and because it's a colour, texts the deposit link; the chair is protected before you've rinsed. A 2pm cancels at noon; the waitlist has offered the slot before you've even heard about it. At the end of each visit you check the client out — price, tip, tax, one screen — and the review request goes out that evening. Skim a transcript with your coffee, and if Pam answered something differently than you would have, you fix it in one sentence.

Judge it before you decide — that's what the demo line is for. Call (672) 296-5229, book a fake balayage, and talk right over Pam mid-sentence; she stops, listens, and picks back up the way a person does. She never pretends to be human, and she introduces herself by the name you give her. Most clients just care that someone answered and their appointment is booked.

Older clients mostly want a fast answer and a booking, not small talk — and that's exactly what Pam gives them, without a phone menu. The clients who'd rather tap than call get your booking site instead: same calendar, same stylists, no double-books. Nobody's forced down one path.

Only if you want it to. Your calendar syncs today — busy times mirror with Google Calendar and Cal.com, and read-only from an Apple or Outlook feed — so Pam never double-books you. Other software: if it has an open API, we can usually wire Pam into it as part of setup, so just tell us what you run. Fresha doesn't open its API to any outside service, so nothing can book into it directly — Pam runs alongside it and answers the calls it can't, or replaces it entirely and stops the marketplace commission. Either way she takes no commission on the clients she books.

They still get you in the chair. Pam is the front desk you don't have — she catches the calls you can't take while your hands are busy, and books them straight to the right stylist. Clients judge whether they got booked easily, not who picked up the phone.

You choose which services need one — usually colour, balayage, and long appointments. When Pam books it, she texts the client a secure payment link mid-call; they tap and pay in about twenty seconds, and the chair is held. The balance is due in-salon. Deposits land in your own payment account — we set up Stripe as standard, or connect the provider you already use — and card details never touch our systems. Every deposit shows up in your dashboard.

Really. One flat price, no per-minute meter, no contract. Front Desk includes 1,000 answered minutes and 400 AI text conversations a month — the same published figure in every industry, set above what a genuinely busy salon actually uses — with no counter, no overage rate card and no automatic charge. If your volume ever runs far beyond what we'd expect from a salon like yours, we call you and sort out the right plan together. Your card is never auto-billed for extra minutes.

Barely. Each stylist logs in on their phone and sees their own day — their column, not the till. Their personal calendar carries their schedule, and it works the other way too: a dentist appointment in their own Google Calendar means that hour is simply never offered to clients. Before a client sits down they check the notes — last visit's formula, "sensitive scalp" — and after, they add today's note in a sentence and tap the client done. Gloves on and hands wet with colour, thumbing a formula into a phone one-handed is its own hassle — so there's a mic beside the notes box instead. Tap it, say "level 6, 30 grams 7N plus 10 grams copper, 20 vol," tap again, and the note lands ready to check a couple of seconds later. It smooths out the ums and the false starts, but numbers and product names come through exactly as said, because a wrong number on a formula isn't a typo — it's a colour correction. The money side stays yours: staff accounts never see billing, though a stylist on commission can check their own commission and tip total for the period — never anyone else's, and never the till.